My Customer's Avatar

Customer Avatar

·      Individuals who have a tight budget and need to find roommates in order to afford their living arrangements.

·      Their schedule is very busy and can’t accommodate for much else except for school and/or work.

·      They’re not married and have no children

·      Average used car, not a high end luxury car

·      Ages between 18-30

·      Typically live either in a college town or busy city such as New York, Chicago, or Miami

I have a few things in common with the customer avatar, my age as well as the current place that I live in. I also find myself with the same busy schedule this customer avatar has and I’m not married or have children. I do think this is a coincidence because a lot of people who are in college or those that are recent graduates have these same characteristics because they have the same goals and circumstances at this same age. Not many people are getting married while attending college and even recent graduates tend to focus on their careers first.